A methodology for innovation

Optimize experiences and maximize customer success

 

We’re all about the experience

Infor, one of the world’s largest enterprise software companies, is committed to design as one of the core principals of its product strategy—understanding that businesses need productive, successful workers and that to be productive and successful, workers need easy-to-use, engaging, and beautifully designed software.

As part of Infor, it’s Hook&Loop’s mission to deliver on that commitment to design. But we deliver more than just beautiful enterprise software; we deliver experiences that change the way businesses and people work. 

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Focused on users and business goals

When it comes to product enhancements and innovations, Hook&Loop considers the needs of the users and the business. Creating experiences that help users and the business achieve their goals is core to what Hook&Loop defines as success—smart and beautiful UX.

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“Our biggest challenge? Changing the way we work. As we change, we’re collectively changing the way Infor products work and the way users work with them. Ultimately, we’re redefining what the experience in enterprise software needs to be—perpetually satisfying.”

Nunzio Esposito
VP, Head of Experience, Hook & Loop