Part R&D, part creative lab, we’re composed of more than 60 talented creatives—including designers, writers, developers, and filmmakers, all experts in the art of creative problem solving.
At our core is the eternal question—what if? What if business applications were agile? What if they were social? What if they were beautiful? What if people worked the way they live?
Hook & Loop was formed with the mandate to create experiences people love
To achieve this, we work with Infor developers and product managers around the world to push past the merely functional, and into more meaningful user experiences.
Through a variety of user-centered design explorations—workshops, testing, analysis and more—we create business applications that are completely informed by our customers and the way they work.
“When technology delivers basic needs, user experience dominates.”
As we move forward, our need to achieve pleasurable and meaningful experiences becomes more and more important.
We believe our future lies not in the fundamentals of technology or the basics of what is expected from enterprise software—but rather in what is not expected.
The way we get there is to move away from focusing on “look and feel,” and to instead flesh out the total experience: how users interact with software and what that means in the context of their work.
Infor applications drive user experience past the foundational needs of technology—allowing us to focus on creating pleasurable and meaningful experiences.
Good Design is Problem Solving.
SENIOR PROJECT MANAGER
© 2013 HOOK & LOOP