Who we are

Part R&D, part creative lab, we’re composed of more than 60 talented creatives—including designers, writers, developers, and filmmakers, all experts in the art of creative problem solving.

At our core is the eternal question—what if? What if business applications were agile? What if they were social? What if they were beautiful? What if people worked the way they live?

“When technology delivers basic needs, user experience dominates.”

—Don Norman

Approach

As we move forward, our need to achieve pleasurable and meaningful experiences becomes more and more important.

We believe our future lies not in the fundamentals of technology or the basics of what is expected from enterprise software—but rather in what is not expected.

The way we get there is to move away from focusing on “look and feel,” and to instead flesh out the total experience: how users interact with software and what that means in the context of their work.

Work

Infor applications drive user experience past the foundational needs of technology—allowing us to focus on creating pleasurable and meaningful experiences.

INFOR MING.LE™
INFOR MING.LE™ STREAMS

Create custom processes, around which users can capture conversations and business information

INFOR LN WORKBENCHES
INFOR LN SERVICE PLANNING WORKBENCH AND REQUISITION WORKBENCH

Helps service planners assign orders; provides insights on suppliers and availability, streamlining requisition processes

HEALTHCARE 3.0
HEALTHCARE 3.0

Contextualizes nurse workflows and relevant patient data in single, intuitive interface

CANDIDATE ASSESSMENT APP
CANDIDATE ASSESSMENT APP

Swiftly creates behavioral profiles of job applicants to facilitate talent assessment

CRYSTAL CLEAR POS
CRYSTAL CLEAR POS

Provides 3-D configuration, on-the-go pricing, and documentation at point-of-sale

MANUFACTURING FLOOR APP
MANUFACTURING FLOOR APP

Provides factory supervisors with tools to detect and fix issues on the floor, plus review job performance, materials, and resources

Good Design is Problem Solving.

Leadership team

Marc Scibelli | VP, HOOK & LOOP

Marc Scibelli

Chief Creative Officer Infor

Steve Solomon | DIRECTOR, PRODUCT EXPERIENCE

Steve Solomon

DIRECTOR, PRODUCT EXPERIENCE

Erik Hageman | CREATIVE DIRECTOR

Erik Hageman

CREATIVE DIRECTOR

LINDSEY JARBOE | ASSOCIATE DIRECTOR

LINDSEY JARBOE

ASSOCIATE DIRECTOR

KELLEN STYLER | ASSOCIATE DIRECTOR, PRODUCT DESIGN

KELLEN STYLER

ASSOCIATE DIRECTOR, PRODUCT DESIGN

TIAGO ESTRADA | ASSOC. CREATIVE DIRECTOR, PRODUCT EXPERIENCE

TIAGO ESTRADA

ASSOC. CREATIVE DIRECTOR, PRODUCT EXPERIENCE

JOEL McCLURE | ASSOC. CREATIVE DIRECTOR, PRODUCT EXPERIENCE

JOEL McCLURE

ASSOC. CREATIVE DIRECTOR, PRODUCT EXPERIENCE

Maksim Petriv | Senior Designer, Product Experience

Maksim Petriv

Senior Designer, Product Experience

Nunzio Esposito | CREATIVE DIRECTOR

Nunzio Esposito

CREATIVE DIRECTOR

Chuck Wentzel | CREATIVE DIRECTOR

Chuck Wentzel

CREATIVE DIRECTOR

Peter Gagnon | ASSOC. CREATIVE DIRECTOR, VIDEO

Peter Gagnon

ASSOC. CREATIVE DIRECTOR, VIDEO

Chip Seely | SENIOR PROJECT MANAGER

Chip Seely

SENIOR PROJECT MANAGER

NAN BYINGTON | DESIGN DIRECTOR, CREATIVE SERVICES

NAN FRAZEE-BYINGTON

PRODUCTION DIRECTOR

As an in-house team, our resources are limited to servicing the design, marketing and communication needs of Infor and a select roster of Infor clientele.

641 Ave of the Americas, New York, NY 10011
646.336.1700 | info@hookandloopnyc.com