Who we are

Innovation begins when we stop accepting what is and start asking ourselves—what if?
What if business applications were agile? What if they were social? What if they were beautiful?
What if people worked the way they live?

Hook & Loop was formed with the mandate to create experiences people love
Part R&D, part creative thinking, we’re composed of more than 60 talented creatives—including designers, writers, developers and filmmakers—all delivering on that mandate.
Through a variety of user-centered design explorations—workshops, testing, analysis and more—we create business applications that are completely informed by our customers and the way they work.

Approach

As we move forward, our need to achieve pleasurable and meaningful experiences becomes more and more important.We believe our future lies not in the fundamentals of technology or the basics of what is expected from enterprise software—but rather in what is not expected.

The way we get there is to move away from focusing on “look and feel” and to concentrate instead on the user’s work process.

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Work

Infor applications drive user experience past the foundational needs of technology—allowing us to focus on creating pleasurable and meaningful experiences.

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INFOR MING.LE

Helping companies improve customer experience through social collaboration software.

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ENTERPRISE SEARCH

Drilling deep into customer profiles with social graph data.

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INFOR HOSPITALITY

Invigorating the check-in process for hotels and their guests.

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INFOR E-COMMERCE

Bringing the usability and success of fashion retailers to the B2B e-Commerce environment.

Leadership

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