As we move forward, our need to achieve pleasurable and meaningful experiences becomes more and more important.We believe our future lies not in the fundamentals of technology or the basics of what is expected from enterprise software—but rather in what is not expected.
The way we get there is to move away from focusing on “look and feel” and to concentrate instead on the user’s work process.
Innovation begins when we stop accepting what is and start asking ourselves—what if?
What if business applications were agile? What if they were social? What if they were beautiful? What if people worked the way they live?
Hook & Loop was formed with the mandate to create experiences people love
Part R&D, part creative thinking, we’re composed of more than 60 talented creatives—including designers, writers, developers and filmmakers—all delivering on that mandate.
Through a variety of user-centered design explorations—workshops, testing, analysis and more—we create business applications that are completely informed by our customers and the way they work.